WINGSTOP
The team over at Bayy used their brilliant minds to tap into one of the UKs most exciting and fastest growing brands, Wingstop. When they approached EchoX to build some oversized props for them, we couldn’t resist. The free chicken also played a role.
THE GOAL
Simple they said, remake the Wingstop retail bag and cup… at 100x the original scale.
OUR RESPONSE
Building anything like for like from an existing product always presents its challenges, especially when it comes to structural integrity and materials.
Our engineers developed two unique systems that would first and foremost create the framework to accurately produce the form of the bag and cup while calculating the safe deployment of two items that would be large enough to have the desired impact Wingstop wanted to achieve at their Flagship site in Birmingham.
THE OUTCOME
A 3m mega bag & cup. The people of Birmingham were snap-happy capturing the impossible to avoid props as they further enhanced Wingstop’s reputation as a fast-food force looking to dominate the UK in 2021 and beyond.